Everything has a front and a back.
The answer is Yes or No.
Designs are both Fashion and Product.
There are both Coincidences and Necessities in the world.
You can find 5 and 2 among numbers.


  • This is the new life product brand that challenges “Experimental design”
    We present a new bag “Miss ROBOT” which is assembled like home appliances and automobiles, without using needle and thread and a tool “CAPSULE PINCH ” for storing items in empty spaces in the air. We continue to challenge such “experimental designs” to create something that no one has ever seen at the flag ship store, 52 D.L.STORE, as a design laboratory.


    Hikaru Matsumura


    This designer bridges fashion to products.
    After graduating fr om Musashino Art University and Ecole de la Chambre Syndicale de la Couture Parisienne, he was employed by Miyake Design Studio in 1993. While heading the ISSEY MIYAKE Paris Collection and the accessories design of PLEATS PLEASE ISSEY MIYAKE, the innovative bag brand BAO BAO ISSEY MIYAKE was born. Along with this, he developed the HIKARU MATSUMURA THE UNIQUE BAG for men by reinterpreting a unique motif. Currently, he is the creative director and designer of the men’ s bag brand TOMOE and the product brand 52 BY HIKARU MATSUMURA, in addition to various other design projects at his own design studio.